Our story
A puppy shop built on trust, not transactions.
Furgive You SG started in a small East Coast Road shopfront in 2019, with one idea: find puppies loving families they'll never regret.
AVS-licensed pet shop · Licence AS24C00019 · Furgive You Pte Ltd · UEN 202407996H. Pet shop licensing is administered by the Animal & Veterinary Service (AVS).
We're a small, family-run team of dog lovers based in Singapore. We started Furgive You SG after watching too many friends bring home puppies from big-box pet stores — puppies that arrived stressed, sick, or mismatched to the family's lifestyle.
We knew there was a gentler way. So we built one. Today we partner with a handful of ethical overseas breeders in Australia and Ireland, and we hand-match each puppy to a family we've had a real conversation with.
If that means a puppy waits a little longer to find the right home, that's fine with us. The goal isn't to sell fast — it's to send every puppy home for good.
Being family-run shapes everything about how we work. There is no sales target and no pressure to close a deal on the day. When you visit, you'll sit with the puppies, ask as many questions as you like, and take the time you need. Some families decide in one visit; others come back two or three times before they're sure. Both are completely normal, and we'd always rather you waited than rushed.
Because we import rather than breed on site, our role is to choose well on your behalf. We visit and vet the breeders we work with, and every puppy travels with the required import permits and health documentation, then is cleared through AVS import checks here in Singapore before meeting anyone. It costs more and takes longer than the alternatives — we think it's the only way to do this properly.
We're also honest about the harder questions. Not every breed suits every Singapore home, and we'll tell you plainly if the puppy you love isn't the puppy that will thrive in your flat, your schedule or your climate routine. A mismatch helps no one — least of all the dog.
Planning a visit is simple. Message us on WhatsApp and we'll arrange a 45-minute play date at a time that suits you — we're open Tuesday to Sunday, 12pm to 6pm, and closed on Mondays. Because every visit is by appointment, the showroom stays calm and quiet, so you can sit with the puppies, watch how they settle, and ask us anything. There's no obligation to decide on the day, and no one will rush you towards a sale.
Our care doesn't end when you carry your puppy home, either. Every puppy leaves us vaccinated, dewormed and microchipped, with a vet health certificate and our 48-hour health guarantee (subject to terms; ask us for the full conditions). After that, we stay on WhatsApp for life. Whether it's a question about feeding, grooming, training or finding a vet you trust, we'd always rather answer a small question early than have you worry about it at home.
Licensed & registered in Singapore
Furgive You Pte Ltd · UEN 202407996H · AVS Licence No. AS24C00019
Visit us, write to us, check us.
Everything below is on our shopfront and our business registration. You're welcome to verify it all before you ever message us.
Showroom
278 East Coast Road, Singapore 428944
Opening hours
Tuesday – Sunday, 12pm – 6pm, by appointment
Closed Mondays
Licences & registration
AVS Licence No. AS24C00019 · Furgive You Pte Ltd · UEN 202407996H
How it works, in three steps.
Browse
Start with the puppies currently at our showroom. Every listing shows the breed, age, gender and price, and the page is kept up to date as puppies arrive and find homes.
Meet
Message us on WhatsApp to book a 45-minute play date at our East Coast Road showroom. You'll meet the puppies in a calm, appointment-only setting, and we'll talk honestly about whether a breed suits your home, schedule and experience.
Bring home
When the match is right, the purchase is completed in-store and your puppy goes home with you the same day — vaccinated, dewormed and microchipped, with a vet health certificate, a starter kit and our team on WhatsApp for life. Read how buying works.
Matching process.
Finding the right puppy is a conversation, not a checkout. Message us on WhatsApp and tell us about your home — HDB flat or private estate — your schedule, and any breed you have in mind. We'll point you to who's at the showroom right now, then book a calm 45-minute visit so you can meet them in person.
We hand-match for home type and lifestyle; if a breed won't thrive in your flat or routine, we'll say so. The full steps are on our how buying works page, and directions and appointment hours are on the visit page.
Import & your own dog licence.
Furgive You SG is an AVS-licensed pet shop (Licence AS24C00019). That covers how we operate the shop and the import process — it is not the same as the dog licence you need as the new owner. After you bring a puppy home, you still apply for your own AVS dog licence through PALS. AVS has an official step-by-step guide to applying, and we're happy to walk you through the paperwork questions on WhatsApp.
If you're planning ahead, our dog licence guide, the HDB-approved breeds guide and the buying versus adopting comparison cover the rest in more detail.
What we believe.
Ethics first
We only work with ethical overseas breeders in Australia and Ireland. Never puppy mills, never imports of unknown origin.
48-hour health guarantee
Every puppy leaves us vaccinated, dewormed and microchipped, with a vet health certificate. Our 48-hour health guarantee covers certain specified genetic diseases where a certified vet declares the puppy unfit to be sold. It is subject to terms; ask us for the full conditions.
Lifetime aftercare
You'll never be on your own. Our team is a WhatsApp away for nutrition, grooming, training and vet referral advice.
Right-fit matching
We won't sell a puppy to the wrong home. We ask questions, take our time, and would rather say no than mismatch a family.
Come and see the showroom for yourself.
We're on East Coast Road, a short walk from Katong. Book a 45-minute play date on WhatsApp and meet the puppies in person — no obligation, no pressure.